These articles present the general concensus positions of our staff on website technology and internet marketing.
Website Ownership Options
- Website Ownership vs. Website as a Service
There are two basic ways to obtain a professionally built and managed website. We cover what you need to know in order to make a well-informed decision.
- Vendor Lock-In
What happens if they go out of business? This article addresses what is vendor lock-in and your most common concerns about vendor lock-in with a service provider.
- Blue Core CMS™ vs. WordPress
We discuss the features that differentiate Blue Core CMS™ websites from websites built on WordPress and other free open-source content management systems.
- WordPress Plugins
- Introduction to Internet Marketing
This article discusses the basic definition and approach to effective Internet Marketing.
- Why Most Internet Marketing Services are Fraudulent
This article will help you understand how Internet marketing services are frequently misrepresented and what questions you can ask to help sort fact from fiction.
- Bounce Rate
Use Google Analytics (or similar) to gather insight into how visitors interact with your website. In this article, we cover what you need to know about Bounce Rate.
- Search Engine Optimization vs. Search Engine Marketing (The Tortoise vs. The Hare)
Your task as a business owner is to determine the amount of time, energy and money worth investing in SEO and/or SEM/IM initiatives for your website. We explain why.
- White Hat SEO vs. Black Hat SEO
We discuss the differences between White Hat and Black Hat Search Engine Optimization techniques and why you want to avoid the risks of Black Hat SEO tactics.
- Introduction to Targeted Communications
Learn about the key ingredients to a well-crafted Targeted Communications Plan: Message, Channel and Audience.
- Color Psychology Basics for Business
An introduction to color psychology basics as relevant to your brand's color scheme and what color communicates about your business to your audience.
- E-mail and the Battle to Eliminate Spam
We explore the common issues with e-mail and what business owners can do to acquire the e-mail service they need and want.
- E-mail Service Concepts and Strategy
We present some basic e-mail concepts and offer pointers for how to structure the e-mail boxes and aliases within your organization in order to avoid getting spam.
- Federal CAN-SPAM Act of 2003
Learn about the requirements outlined in the Federal CAN-SPAM Act of 2003 before sending out commercial e-mail messages on behalf of your business.
- Understanding Domain Names
Learn why it’s so important to ensure that the proper ownership and domain name contacts are established and documented for your domain name.