Smart Prep Auto
Smart Prep Auto sought to build an ultra-modern website that would comply with current industry standards and best practices in terms of technology and design, and effectively showcase its value propositions and service offerings.
- Perform clean-up on an existing logo file and develop full a logo file package;
- Design and development of the full Smart Prep Auto website;
- Provide hosting and routine maintenance and support services for the website.
Smart Prep Auto came to us with an existing brand and the desire to develop a cutting-edge website that would serve as an effective communications piece for the business. We started the process by taking a bitmap file of the logo and cleaning it up. We re-drew the illustration and created an infinitely scalable vector format of the logo as well as all the color variations Smart Prep Auto might ever need. The final branding package contained all of the file formats the business would need to produce subsequent marketing collateral for any medium.
The client requested a red, white and blue color scheme to support the existing brand and a sister brand. Smart Prep Auto’s services are provided domestically to car dealerships, so using the colors from the U.S. flag could also be supported as making sense for the targeted market.
The website would be heavily visual with minimal content as Smart Prep Auto’s business model is predominantly based on dedicated personal service with car dealerships. We created a single-page design with an easy-to-navigate information hierarchy and anchor links to navigate to the different sections of the web page. The Services section of the website provides an at-a-glance view of the auto reconditioning services Smart Prep Auto provides, and the Gallery section is a visual portfolio of Smart Prep Auto’s work.
The website was built on our proprietary Blue Core CMS™, which greatly simplifies and streamlines the process for performing routine maintenance and updates.
- Responsive Design
- Sticky Navigation
- Parallax Scrolling
- Informational Pages
- Photo Albums
- Blue Core CMS™
- jQuery 2.x
- Bootstrap 3.x
- HTML 5
- CSS 3
- Adobe Photoshop CC
- Adobe Illustrator CC
Built-In Website Features
We design and clean-up logo files. Our branding packages for logos include vector files (AI, EPS and PDF file formats), bitmap files (JPEG and PNG file formats), fonts, all color variations and a logo style guide for your brand.
Routine Website Maintenance and Updates
We provide ongoing website maintenance and updates as well as support services.